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那么，对于近期如长方照明、木林森、真明丽、德豪润达等照明品牌发动的价格战战役，业内人士如何看待呢？
记者走访了成都大型的灯饰卖场。在与经销商谈及近期上市公司发动的价格战现象时，有的表示可以理解，但也有部分经销商表示并不看好价格战。
府河灯具城吉祥灯具店陈女士表示，上市公司半年降两次价的现象，她还是第一次看到，上市公司的价格战还是别打的太过火，毕竟他们需要跟股东负责。“其实上市公司搞价格战是冒很大风险的，并不是说有充裕的资金就可以随便降低价格，因为上市公司受股价涨跌、业绩公布，投资方干预等因素的影响。”陈女士表示，价格战就是一种“短兵相接”的形式，处理的不好到时候结果可能是“赔本赚了吆喝”。
由于每个企业的定位、发展方向及侧重点各不相同，采取的市场策略也不尽相同。在激烈的市场竞争中，也有企业会根据自身发展需要采取价格战策略，这是不可避免的。价格战本身并不是一件坏事，会加速行业洗牌进程，在乱象丛生的LED行业里将混水摸鱼者挤出市场，使行业趋于正规，这是我们大家都希望看到的。但价格战本身是一并双刃剑，运用不好，也可能伤及自身，甚至伤及整个行业形象。所以，我们认为，发动价格战不能以牺牲产品品质和品牌价值为代价。
因为每个企业自身定位不同，采取的策略也不尽相同。有些上市企业，就是靠规模效益占去市场。打价格战是为了有效压制竞争对手，甚至将对手挤出市场。价格战并不一定都只是在低端市场开展的，高端市场也有价格战。
上市公司未必就不能做低端产品，因为在目前的中国，低端产品也有着很大的市场空间。现在市场细分很明晰，只要符合消费市场需求就有足够的市场份额，对定位低端产品的上市公司发展也是有利的。
影响不仅仅波及未上市公司，对上市公司本身都有影响。目前，LED行业还比较混乱，看好这个行业前景的投资纷纷介入，不管自己是否了解这行的技术。乱战之中，使用价格战这个杀手锏，也不失为一种选择。硝烟散尽之后，仍留在这个行业里的才是真正做实事的。
当然，很多资本实力相对雄厚的企业会选择你降我也降，看谁笑到最后。但我们觉得，参与市场竞争，可以采取很多方式和手段。但最重要的是企业要在自身管理、技术研发、成本控制上做足功夫，特别是市场推广采取差异化策略，塑造独有品牌，就能赢得足够的市场份额。天道酬勤，这世界并不是所有的事情都只认钱不认人。
在应对上市公司发动价格战时做出的比较典型的应对之策。主要包括以下三点：
第一，跟随降价。在企业发动价格战之后，为了与之争夺市场额，获得更多销量和利润，采取跟随降价策略。这种策略的最终结果就是：价格降到最低点的时候，以一方被挤压出市场收场，或者两败俱伤。这时候拼的就是企业整体实力，而一些中小企业在竞争中处于明显劣势。
第二，固守原价，不降。虽然别人都在降价，但是如果自己一旦跟风，不但不赚钱还贴钱。这种应对方式有个弊端：保住了利润，缺少了市场份额。等到自己想降价的时候已经错失良机，到最后还是置于死地，企业处于两难境地。
第三，改变定位方式，提升产品附加值。在众人降价如火如荼之时，不采取降价策略，相反注重提升产品的附加值，比如加大产品售后服务力度等，让降价的去销售产品，自己销售产品的品牌价值。
长方照明等企业的价格战是在照明行业上市公司着重快速占领市场、多铺设销售网点的现阶段企业发展策略下的产物。面对上市公司拥有充裕资金情况下的价格战，众多的未上市公司也须调整好心态。
价格战不可避免，行业要发展，终会出现洗牌局面。未上市的企业能做的就是看准市场，不断调整策略，边生存，边发展。而对上市企业来说，必须时刻牢记：价格战，注重了营销策略，但决不能忽略产品质量！