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雷士“新品牌”瞄准LED照明

(2012/8/14 22:15:24)

继雷士照明经销商以成立新公司的方式向现任董事长阎焱施压后，近日上游的供应商又以停止供货的形式再度向阎焱“逼宫”，雷士照明陷入更大的不确定性中。

　　不过，昨日（8月13日）记者采访发现，供应商停止向雷士照明供货，除了有促成吴长江回归的意思外，还有自保的目的。有供应商担心，雷士照明持续的内斗可能使得他们的账款无法按时回收，所以才采取了这一措施。而经销商则希望通过建立新品牌，自己销售雷士暂时并不擅长的LED产品。

　　据记者了解，以停止供货的方式支持吴长江回归雷士照明背后，供应商还有自己另外的考虑。一位周姓供应商在接受记者采访时坦承，目前的局面使得他们对雷士的未来一片茫然，如果雷士照明出现亏损，他们的利益就很难保障了。

　　“我们哪敢打这么没把握的仗呢？我们把货送到它（雷士照明）那里去。要100天才能拿到钱。不要说100天，我们连下个月的雷士是什么样子都不清楚。”上述人士说，大大小小的供应商，小的压货几万元，大的几千万元，他们唯一能做的就是不再继续供货，否则会越陷越深。“下一步就把雷士欠我们的钱都要回来。现在他们有这个经济实力，再过几个月就不好说了。”他说。

　　而经销商成立新公司，推出新产品也有“挺吴”以外的考虑。据此前为雷士经销商筹备LED供需大会的人士提供的资料，雷士照明的LED产品缺乏价格和竞争优势，导至大量市场份额被海外品牌占领。于是经销商联盟欲充分利用自己的渠道资源优势，发展自己的LED产品。

　　上述筹备人士表示，随着led照明的迅速发展，越来越多的LED照明企业加紧对经销商渗透，如果不迅速作出决定，传统照明企业将很快被LED照明企业追赶上。LED照明企业的LED专卖店现在全国各城市慢慢开花，到时候，以雷士照明传统产品生存的渠道经销商，将面临多方面竞争的尴尬。

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