Christian Louboutin molto Prive 120mm Peep Toe pompe Black
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materiale: cuoio
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Altezza tacco: 120mm
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国外巨头:大打专利牌
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庞大的市场蛋糕让跨国企业垂涎三尺。2012年5月25日,全球两大光源制造商之一欧司朗落户无锡,预计未来5年将形成20亿元的产值规模。欧司朗首席执行官戴恩表示,此次对无锡新工厂投入为1亿欧元,未来5年内还将视情况继续投入数亿欧元。
飞利浦照明在中国一直保持着两位数的业务增长。其高层曾公开表示,2015年实现LED业务占整体业务量的50%。此外日系LED照明品牌也动作频发:日本LED龙头“日亚化学”宣布未来80%的LED照明产品都将在中国生产;松下将中国LED产品扩至60款;东芝则关闭部分日本工厂,将产能转移至中国。
目前,全球LED领域的核心技术专利50%上被美、日、德等少数大公司所占有,如欧司朗、飞利浦、日亚化学等。他们不断在世界范围内部署“专利网”,犹如手擎“达摩克利斯之剑”,对国产品牌产生有效制约。近几年,我国受理的LED领域的专利申请数量逐年显著增加。在我国申请LED专利数量排名前五位的国家分别是日本、韩国、美国、德国和荷兰。其中,日本以1306件专利申请的数量遥遥领先,占申请总量的24%。对大陆LED企业来说,由于核心专利均被海外厂商控制,企业随时面临专利侵权的风险。
中国品牌:渠道制胜,专利创新
洋品牌通过“专利垄断”形成了对民族品牌的震慑,但大多中国LED企业涉及的专利战,大多以和解或者少量赔偿收场。一些民族品牌采取与洋品牌专利合作或战略合作的方式,避免“专利大棒”。今年2月,真明丽与飞利浦签订了专利合作协定;4月,众明也与飞利浦签也署了类似协议。面对洋品牌的专利围剿,不少民族一线LED照明品牌选择了“技术突破”和“成本控制”的策略来应对。
LED领袖企业艾久瓦,历时3年,投入人民币约3亿资金,进行专利产品研发,精心钻研led散热模组,终于取得世界顶尖的LED散热技术专利,保证了艾久瓦产品的竞争优势。艾久瓦集团总裁简志升说,技术突破是一条艰难的路,但对于中国LED照明企业来说,这是一条不得不走的路。
“中国LED照明产业在发展初期,跨国企业的压力就接踵而至”,艾久瓦集团总裁简志升说,“产业竞赛是长跑,只要加强技术积淀未来一定有希望,今天民族LED照明产业遇到的技术专利困境,很像上世纪90年代国产电脑和21世纪初国产家电面临的困境,但今天联想、海尔都称雄世界,我相信10年后LED照明产业一定会有中国品牌的一席之地!”
中国上舜照明有限公司首席执行官孙建甯介绍,中国国产LED品牌在降低成本方面可以做多方面创新,从设计、到封装等,目前其产品价格降到了国外同类产品的一半以下,引起了境外投资者的强烈兴趣。这在某种程度上也表明世界中国LED品牌也是满怀信心的。
此外,在市场竞争中,民族品牌还通过提升服务来提高产品价值。洋品牌led灯通常质保两年,而艾久瓦则推出了“1年免费更换,5年质保”的服务措施,加上技术和价格优势,艾久瓦在很多市场销量都超过洋品牌。今年6月,艾久瓦将总部迁到北京,加大了北方市场管道投入力度,被洋品牌视为重要的竞争对手。
对于一些中小LED企业倒闭的情况,业内人士认为,10%-20%的企业遭遇洗牌很正常,洗牌正是让浮躁的LED行业回归理性的必经之路。
更多学者对LED照明产业以及民族品牌非常看好。2012年国家《半导体照明科技发展“十二五”专项规划》发布,宣布LED的普及已经成为照明发展的趋势,很多省市的发展规划也接连推出,未来将迎来市场井喷期。此外,政府相关部门对此民族LED照明品牌的扶持力度也在不断加大。由此可见,民族LED照明品牌大有可为。
得渠道者得天下,建议中国LED企业再着手国内照明市场时铺垫好销售渠道,同时做好在LED照明应用端的专利工作。